All Law Firms Should Do This

All Law Firms Should Do This: Boost Your Google Reviews with a Simple QR Code Business Card

Client reviews play a crucial role in shaping your law firm’s reputation. Positive reviews on Google not only enhance credibility but also significantly improve visibility in search results, helping potential clients trust your firm over competitors. Also, getting a review is essentially letting your clients help you with marketing (they are doing it for you!).

But how do you encourage clients to leave reviews without making it seem like a hassle? Here’s an effective strategy: a business card with a QR code linking directly to your Google Business Profile review page.

This straightforward approach can make all the difference, giving clients a convenient way to share their experiences and help your firm stand out. In fact, one law firm that adopted this strategy now boasts over 600 Google Reviews, all thanks to a simple QR code on a business card.

Creating a Business Card with a QR Code

Follow these steps to create a simple, effective business card that encourages clients to leave a Google review with just a few clicks:

Generate Your QR Code: Use a QR code generator to link directly to your Google Business Profile’s review page. This can often be done through platforms like Google’s “Share Review Form” option, or you can use a third-party QR code generator for additional customization.

Here is more info on how to create the business cards with a QR code.

Design the Business Card: Keep it clean and professional. Include your firm’s logo, contact information, and a short message like, “We’d love to hear your feedback!” along with the QR code.

Here is a real world example of an excellent business card this law firm uses:

Add a Personal Touch: You could include a small message on the back of the card to thank clients for taking the time to leave a review. Something like, “Your feedback helps us improve and continue providing exceptional service to our clients.”

Print and Distribute: Have these cards printed professionally, and make them readily available at your office’s reception desk, in conference rooms, and even as takeaways at community events or client consultations. The best time to hand your client the business card is once the case is settled and they come to your office to sign the paperwork and/or collect their compensation check.

Best Practices for Using the Review Business Cards

Once your business cards are ready, here’s how to make the most out of them:

• Keep Them Visible: Make sure these cards are easy to find at your reception desk or even in welcome packets for new clients.
• Hand Them Out Thoughtfully: Whenever a client completes a case, offer them a card and politely encourage them to leave a review if they’re happy with your services.
• Leverage Referrals: If you work with referral sources like other attorneys or past clients, these cards can be useful for expanding your reach and showcasing the strength of your practice to potential future clients.

Real Results: How One Law Firm Achieved Over 600 Google Reviews

One law firm saw dramatic improvements by implementing this tactic. They printed review cards with a QR code and distributed them regularly to clients at the end of each case. The convenience factor worked wonders—clients could quickly scan the code, go directly to the review page, and submit a review in seconds. In a short period, the firm accumulated over 600 Google Reviews, which is 3x – 5x the amount of reviews of a typical law firm.

In an industry as competitive as law, building and maintaining a stellar online reputation is crucial and especially if you trying to improve your SEO for law firms to beat competitors in the market. Google reviews can set your firm apart, showing potential clients that you are trustworthy, credible, and client-focused. By adopting this simple QR code business card strategy, you can encourage clients to share their experiences, improve your search visibility, and create a lasting impact on your firm’s reputation.