With the majority of people searching for local businesses and services online, it’s crucial for law firms to increase their online visibility to attract more potential clients. And one of the most effective ways to boost a law firm’s visibility in local searches is through Google Maps SEO.
There are a number of reasons why you need to manage and optimize your GBP, including:
The legal online landscape is increasingly competitive, so getting your law firm noticed is essential. In this sense, Google Maps SEO is a powerful tool. It can give your firm a competitive edge by placing it in front of individuals looking for legal services in your city or nearby cities.
We have already discussed why local SEO matters for lawyers, and indeed, having a strong presence on Google Maps will make your business stand out from other law firms in your area.
At DIGITIC, we deliver effective SEO solutions specifically tailored to law firms. The experience of working with several law firms from all over the country made us understand the unique challenges and opportunities that law firms face when it comes to online marketing.
We offer a comprehensive range of Google Maps SEO services, which have helped law firms boost their visibility and outrank their competitors on local search results. Here are some of the ways we can help:
The foundation of a successful Google Maps SEO strategy starts with a fully optimized Google My Business profile. This includes creating or claiming your listing, ensuring all the information is accurate and up-to-date, and optimizing your profile with relevant keywords.
By optimizing your Google My Business profile, we can ensure it contains all the information potential clients need to find your law firm.
Attracting potential clients in your area involves targeting the right keywords: those that reflect the specific legal services you offer and the location in which you offer them. We’ll conduct in-depth keyword research to identify the local keywords potential clients are using to find law firms like yours to increase your chances of ranking higher in local search results and attracting more qualified leads.
Reviews play a crucial role in customers’ decision-making process. That’s why we emphasize the importance of managing your law firm’s Google reviews. Our team will monitor reviews and implement strategies to encourage satisfied clients to leave positive reviews, further fostering a positive online reputation for your firm.
We will audit your competition in Google Maps and suggest to Google any fake listings, old listings, or spammy listings that competitors are using in order to ensure a level playing field in your market.
GBP is a free tool that Google provides to businesses to make it easy for people searching for local services or products to find them. You can manage your business information within your profile (name, address, phone number, photos, services, and more).
The more you optimize your GBP, the more visibility your business can get in the Google Maps pack on search engine result pages, which can fill up your sales funnel by driving more clients to your website organically via search engines.
Yes, we highly recommend creating and owning your own GBP. We will help you create it, manage it, and monitor it for duplicates, errors, or any updates that need to happen. GBP is also where you can manage your Google reviews.
At DIGITIC we are convinced that data-driven decision-making is vital for achieving success in SEO. To keep you informed about the progress of your Google Maps SEO campaign, we provide you with regular, detailed reports on the online performance of your law firm. For this, we analyze key metrics, identify areas for improvement, and then adjust our strategies accordingly.
From optimizing your Google My Business profile to strategically using local keywords, managing Google reviews, and providing detailed performance tracking, we have all the tools to help your law firm increase its visibility, outrank competitors, and attract more potential clients. Contact us today to learn more about how our SEO services can help your law firm thrive in the digital landscape.