GET MORE SIGNED CASES ORGANICALLY
When someone gets hurt or are in need of legal help, most people go directly online to search engines, like Google, to find a lawyer near them. The more visible your law firm’s website is on search engines, the more likely they will contact you. In today’s competitive landscape, law firms cannot afford to overlook the power of search engine optimization (SEO) in their marketing strategy. The objective of investing in law firm SEO services is to grow your law firm by attracting more clients. Simply having a website is not enough: to stand out and attract high-value clients, law firms require customized SEO strategies that suit their marketing goals, niche, and location. At DIGITIC, we specialize in providing effective SEO services tailored specifically to the needs of law firms that gets results, similar to this real world client example below.
Why Law Firms Need SEO
Creating and implementing an effective SEO strategy helps law firms:
- Increase your visibility on search engines and reach more potential clients who are looking for your services.
- Build your brand awareness and reputation as a leader in your field.
- Generate more leads and cases, ultimately increasing revenue.
- SEO still has the best ROI from all marketing channels for law firms.
- If you’re not getting good SEO results for your business, like our law firm client case study, it might be time to find the right agency and strategy.
How DIGITIC Can Help
To achieve the all the benefits that a good SEO strategy can bring to legal practitioners, DIGITIC offer a range of advanced SEO services for law firms to outwit your competitors in your city. These include:
On-site SEO
On-site SEO involves optimizing your website’s content, structure, and code to make it more relevant and user-friendly both for search engines and visitors. We conduct in-depth keyword research to identify the most relevant and high-converting keywords for your law firm’s niche and location. By strategically placing these keywords in your website’s meta tags, content, URLs, and headings, we enhance your website’s appearance and CTR on search engine results pages. Our law firm SEO services also include content optimization to ensure your web pages are informative and persuasive to your target audience.
Furthermore, we optimize your website’s structure and navigation, making it easier for both search engine crawlers and potential clients to find the information they need. On-site SEO also includes technical SEO implementations to improve your website’s speed, performance, security, and mobile-friendliness.
Off-site SEO
Off-site SEO refers to the optimization of your website’s external factors that affect its authority and reputation on search engines. Through strategic link building and outreach, DIGITIC specializes in acquiring high-quality backlinks from authoritative legal directories, reputable websites, and relevant publications. These backlinks signal search engines that your law firm is a trusted and reliable source, leading to improved search rankings and organic traffic. We monitor and manage your online reviews, ensuring positive sentiment and a stellar online reputation that inspires trust in potential clients, setting your law firm apart from competitors.
Local SEO for Law Firms
For law firms with a physical office or serving specific geographic areas, local SEO is essential to drive engagement via their website. Our local SEO services help you dominate local search results by optimizing your Google Business Profile, ensuring consistent NAP (Name, Address, Phone) information across all platforms, and obtaining positive local reviews.
Local SEO also includes local keyword targeting to rank higher for location-based keywords that your potential clients are using to find local lawyers and law firms, such as “Atlanta personal injury attorney.” By optimizing for local search, your law firm can attract highly targeted leads in your area, who are more likely to convert into clients due to proximity and convenience.
Content Creation and Authority Building
In the legal industry, showcasing expertise is vital to gaining clients’ (and search engines!) trust. In DIGITIC we focus on the production of original, relevant, and valuable content that attracts, educates, and converts website visitors, which is an essential part of any professional SEO strategy. Through diverse content marketing strategies and guest posting on relevant legal publications, we can expand your law firm’s reach and influence. This enhances your online visibility and attracts clients who recognize your authority in the legal field.
SEO is optimizing and improving your website in order to increase visibility and organic traffic to help with your business objectives.
SEO helps fill up your sales funnel by driving more clients or customers to your website and business organically via search engines.
It depends, but it’s still one of the most affordable marketing channels and typically the best ROI out of any channel.
Contact DIGITIC for a Free Competitor Analysis
DIGITIC offers a free competitor analysis to show you how your website currently compares to the top competitor in your market. With a proven track record of helping legal practitioners achieve top rankings and increased organic traffic, DIGITIC is continuously set apart as a leading SEO agency for law firms. We specialize in offering SEO services tailored to address the unique challenges and opportunities in the legal industry. Learn about our founder, Matt McLean, who has been called the “secret weapon for law firms” due to getting results and increasing revenue from smart digital marketing and SEO campaigns.
From on-page and off-page SEO to competitor analysis and content creation, we help your law firm achieve top rankings, increased organic traffic, and a steady flow of high-value clients. Contact us now to schedule a consultation!
