Pay per click (PPC)

Pay per click (PPC)

When your potential clients search the web looking for legal services, you need to ensure your firm is front and center. DIGITIC specializes in creating PPC campaigns for law firms.

Successful law firms understand the value of building a strong online presence and establishing credibility. In the competitive world of legal services, merely blending in won’t cut it.

But how do you ensure your firm is the first to be seen when your potential clients search for legal services in your market? How do you ensure your firm is the one that captures their attention versus your competitors who are vying for the same clients?

The answer lies in utilizing the potential of a PPC strategy for law firms.

Law firm PPC on Google

Attract More Clients, Win More Cases.

  • help cut through the noise and reach your target audience effectively
  • focus on attracting the right kind of client
  • generate high-quality ads that target the right audience
  • easily convert visitors into clients

PPC Services for Law Firms

Our PPC services are uniquely tailored to meet the specific needs of law firms and attorneys. We understand that your firm isn’t just looking for clicks—you’re looking for cases. That’s why we focus on delivering high-quality leads that convert into clients.

This isn’t about just driving traffic to your website. Instead, is about attracting the right kind of traffic and client. DIGITIC will create high-quality ads that target the right audience to easily convert visitors into clients.

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Our PPC Methodology


Ad Copywriting and Testing

In the art of persuasion, words matter. Our team of seasoned copywriters crafts compelling ad copy that directly resonates with your potential client’s needs and objections. However, we don’t stop at creating persuasive ads. Instead, we continually test and refine them to ensure they’re performing at their best, yielding the highest possible ROI.


Get Featured on Local Service Ads

Witness a game-changer in the legal industry: local service ads. They put your firm at the top of search results, making you the first choice for local clients. To achieve that, our PPC for law firm services includes optimizing your presence on local service ads, ensuring you not only stand out but become the go-to choice for potential clients in your area.

google screened for law firms


Conversion Tracking and ROI Analysis

We believe in unleashing data-driven insights to improve every decision-making process. That’s why our PPC services encompass comprehensive conversion tracking and ROI analysis. This means we monitor your campaigns closely, analyzing performance data to identify what’s working and possible areas for improvement. This ensures your PPC campaigns are always optimized for maximum ROI.

PPC is a pay-per-click model that digital platforms, such as Google or Facebook, use in order to drive more traffic and leads to a business where the business only pays if their ad was clicked.

The cost for PPC depends on the competitive factors such as the value of keywords set by the digital platforms, the market, competitors, and your goals for the campaign. You can set a budget within the platform so that you can control your advertising budget.

PPC can be a strong sales funnel for businesses, but it's best to analyze the market and competitors before making a decision to invest. Sometimes, the ROI isn't there for PPC and why other channels, such as SEO, make more sense.

Complement SEO with PPC

Navigating the world of SEO can be challenging and time-consuming. That’s where the power of PPC comes into play, offering you a quick route to gaining visibility in your niche while you invest in a robust, long-term SEO strategy. 

This dual strategy ensures your law firm maintains a strong online presence, attracting and converting clients today, while building a solid foundation for future growth.

Ready to stand out by harnessing the power of PPC for law firms? With compelling ad copy, targeted campaigns, and data-driven insights, DIGITIC ensures you attract better clients, win more cases, and pave the way for your law firm’s continued success. 

Contact us now to schedule a personalized consultation and take the first step toward making your legal firm stand out online.